6.5 Media monitoring and coverage

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Media monitoring and social media monitoring for the event

Assessing event performance through monitoring and analyzing media coverage and audience response at Beam Consulting aims to derive valuable lessons for improving future events. Here’s an explanation of our methodology in media and social media monitoring for events, which also represents our sub-services in this area.

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Evaluating coverage:

Monitring sources
Data collection
Distribution analysis
Measuring reach and impact.

Analyzing media tone (positive,negative,

neutral)

Understanding public opinion

Identifying opportunities and challenges

Preparing reports and documenting results

A methodology for monitoring, collecting, and analyzing media coverage across various media outlets (traditional and digital) to assess how the event or conference is portrayed in the media landscape.

Monitoring and analyzing activities related to the event on social media platforms. This monitoring aims to understand audience engagement with the event, measure the impact of the event, and assess its spread across these platforms.

Tracking effectiveness:

Using monitoring tools
Analyzing engagement
Monitoring images and videos
Evaluating overall impression

Sentiment analysis (positive, negative, neutral)

Engaging with the audience

Competitive analysis:

Identifying trends
Preparing reports and documenting results

Monitoring influencers and personalities is the process of tracking and analyzing the activities and performance of public figures who can influence the target audience.

Identifying influencers: Searching for targeted influencers.

Selecting monitoring tools based on platforms.

Monitoring social media channels.

Media monitoring.

Data analysis.

Preparing comprehensive reports documenting performance and providing recommendations for improvement.