6.4 Building a marketing plan

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Building a marketing plan

This service at Beam Consulting aims to develop an effective marketing plan to promote the event, increase attendance, and engagement. Below is an explanation of our approach to building marketing plans, which also represents our sub-services in this area.

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Identifying clear marketing objectives, such as increasing awareness of the event, attracting a specific number of attendees, or achieving a certain ticket sales target.
Developing key messages by crafting marketing messages that highlight the benefits and importance of the event to the target audience.
Choosing the most effective marketing channels to reach the target audience, such as digital media, traditional media, or partnerships with media outlets.
Market analysis:

o Study of the target market and potential audience.

o Analysis of competitors and their marketing strategies

Identifying suitable influencers by selecting those whose content and follower base align with the target audience of the event.

Engaging with influencers, sending collaboration invitations, and outlining the benefits they will gain from participating in promoting the event.

Developing and preparing joint promotional campaigns with influencers, including posts, videos, and live broadcasts on social media platforms.