Media Monitoring
Media monitoring is the process of tracking and analyzing the media coverage of a specific topic to understand how it is represented in the media and how it influences public opinion. This includes monitoring traditional media, such as newspapers and television, as well as modern media like blogs. Monitoring indicators can be determined by the number of articles, the number of views, the type of coverage, and the tone of the coverage, whether positive or negative. Below is a detailed outline of our media monitoring methodology, which defines the subsidiary service we at Beam Consulting provide.
Analysis
Output Presentation:
Building reports
Topic Identification and Analysis:
Analyzing media tone, identifying key topics discussed, categorizing topics.
Descriptive Data Analysis:
Analyzing data using descriptive statistical techniques
(Descriptive statistics tools)
Data Cleaning:
Transforming raw data into a readable and understandable format.
Monitoring
Keyword Identification:
Selecting keywords based on what will be monitored and observed.
Search Channels Identification:
Monitoring electronic newspapers, news channels, and YouTube.
Search Tools Identification:
Google Alerts
Search on Google
Data Collection:
Gathering necessary data to answer monitoring objectives.
Understanding the extent and volume of media coverage on important topics through:
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Identifying and monitoring all relevant media sources such as newspapers, magazines, TV channels, websites, and social media.
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Collecting articles, news, programs, and posts related to the monitored topic.
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Analyzing the distribution of media coverage across different platforms and times.
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Using impact metrics like views, clicks, and interactions to measure the reach and impact of media coverage.
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Using impact metrics such as views, clicks, and interactions to measure the reach and impact of media coverage.
