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About the project
BEAM Consulting and Research has worked to provide special monitoring and analysis for the Saudi Central Bank on social media, and focused on the most widespread and used social media platforms in the Saudi Arabia, which is 'Platform X'.
The main objectives of the project
Measuring the level of media visibility of the Saudi Central Bank on social media platforms. Determine the extent of the audience's reach and interaction with the content of publications. Understand audience trends and know the topics that are most interesting. Analysis of the content circulating when the SAMA is mentioned on 'X'.
The project Outputs
Monitoring channels: 'X'. Total number of tweets on X platform: 40853. Monitoring period: from 01 August to 24 November. Weekly monitoring.
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