About the project
BEAM Consulting and Research provided special monitoring and analysis for the National Development Fund on social media, and focused on the most widespread and used social media platforms in the Saudi Arabia, namely 'X Platform', and on monitoring the content circulating on the official pages of the National Development Fund in 'LinkedIn'.
The main objectives of the project
Measuring the level of media visibility of the National Development Fund on social media platforms. Determine the extent of the audience's reach and interaction with the content of publications. Understand audience trends and know the topics that are most interesting. Analyze the content circulating when the NDF is mentioned on X and LinkedIn.
The project Outputs
Monitoring channels: X and LinkedIn. Total number of tweets on X platform: 972. Total number of tweets on LinkedIn: 25. Monitoring duration: 33 days.
