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About the project
The project works on forming focus groups of Social Development Bank customers who have similar characteristics, conducting surveys to understand their needs and preferences during the stages and steps of the customer journey, measuring their satisfaction with the services provided by the Social Development Bank, analyzing and summarizing this data to understand customer behavior and preferences, and identifying areas for improvement and development in the customer journey.
The main objectives of the project
Better understand customer needs. Enhance customer loyalty and trust in the bank. Direct efforts and resources to achieve continuous improvements in the customer journey. Improve the customer experience across all stages.
The project Outputs
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