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About the project
Conducting sentiment analysis for Social Development Bank customers through the customer service account on the X platform (formerly Twitter) and comparing sentiment between 2021 and 2022, in order to follow the evolution of customer feelings between the two years, and the level of development of the bank's services.
The main objectives of the project
Better understand customer needs. Enhance customer loyalty and trust in the bank. Direct efforts and resources to achieve continuous improvements in the customer journey. Improve the customer experience across all stages.
The project Outputs
Analyze over 25,000 tweets.
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