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Working Cafe

Impact measurement

Media monitoring project for the executive work of a leading figure

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About the project

The project monitors and analyzes publications on social media platforms and press releases related to a leading figure, and analyzes these publications, whether negative or positive, with the aim of understanding public opinion about the personality, monitoring the public image, and understanding the interaction and feelings of the audience and the most prominent topics related to it.

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The main objectives of the project

Monitor and analyze sentiments and opinions in publications related to the leadership figure. Identify the most important trending topics. Better understand the needs and expectations of the audience.

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The project Outputs

Monitoring period: 3 months. The total number of tweets on the X platform is more than 750 tweets. The total number of press releases is more than 80.

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