About the project
During the Entrepreneurship Forum implemented by the Social Development Bank, we worked to monitor the traditional media that dealt with the topic of the forum and the efforts made by the Bank to make it a success, in addition to monitoring the trends of media coverage and what was published in this regard by electronic newspapers and radio.
The main objectives of the project
Determine the extent of understanding and breadth of media coverage of the forum. Track and analyze content posted on the media, and understand trends, and media tone. Identify the opportunities and challenges faced by the forum, and develop marketing strategies.
The project Outputs
More than 120 million views of online newspapers were monitored. Monitoring more than 50 local and international electronic newspapers. Comprehensive monitoring before, during, and after the forum.
