About the project
BEAM Consulting and Research Company worked to provide special monitoring and analysis to the Social Development Bank on the 'Building Bridges' campaign, which is the launch of the electronic portal Jusoor for government and private agencies to take funding for employees under the sponsorship of the entities approved by the Development Bank, and focused on the most widespread and used social media platforms in the Saudi Arabia, which is 'X platform', and on monitoring the content circulating in the Social Development Bank's campaign in 'LinkedIn', 'Instagram' and 'YouTube'.
The main objectives of the project
Launching the new identity of Jusoor platform. Attracting private entities to enter the portal and sign an agreement with the bank for all its employees. Awareness of the services of the Jusoor platform. Interaction of target groups with the campaign.
The project Outputs
Monitoring channels: 'X', 'LinkedIn', 'Instagram' and 'YouTube'. Total number of tweets on X platform: 39. Total number of posts on LinkedIn: 12. Total number of posts on Instagram: 12. Total number of videos on YouTube: 4. Monitoring period: 06 August - 10 August.
