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Working Cafe

Finance & Banking

Monitoring the advertising campaigns of the Social Development Bank. Monitoring the #خلها_منهم campaign

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About the project

BEAM Consulting and Research has provided special monitoring and analysis to the Social Development Bank on the 'خلها منهم' campaign. It focused on monitoring the content circulating on the campaign on social media platforms such as Platform X, LinkedIn, and Instagram.

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The main objectives of the project

Measuring the spread and impact of the 'خلها منهم' campaign on social media platforms. Analyze reactions, posts, and comments on the campaign across different platforms. Identify areas that have been highly successful in the campaign and areas that need improvement. Prepare comprehensive reports showing the results of analysis and monitoring of the campaign.

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The project Outputs

Monitoring channels: 'X', 'Instagram' and 'YouTube'. Total number of tweets on X platform: 71. Total number of posts on LinkedIn: 4. Total number of posts on Instagram: 16. Monitoring period: April 13 - April 16.

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