About the project
A specialized team from BEAM provided special monitoring and analysis of the financial and non-financial services provided by the Social Development Bank on social media, and focused on the most widespread and used social media platforms in the Saudi Arabia, namely 'X Platform', and on monitoring the content circulating on the official private pages of the Social Development Bank in 'LinkedIn' and Instagram.
The main objectives of the project
Measuring the level of media visibility of the Social Development Bank on social media platforms. Determine the extent of the audience's reach and interaction with the content of publications. Understand the public's attitudes and impressions of the financial and non-financial services it provides. Analyze the content circulating when the Social Development Bank is mentioned on X, LinkedIn and Instagram.
The project Outputs
Monitoring channels: X, LinkedIn and Instagram. Total number of tweets on the X platform: 55625. Total number of tweets on LinkedIn: 292. Total number of tweets on Instagram: 117. Monthly reports.
