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Working Cafe

Education Sector

Measurement, monitoring, social media, sentiment analysis, and feedback for um Al-Qura University.

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About the project

The analysis of sentiment and modeling of the proposed topics aims to track the opinions of students and professors through social media, and the analysis focuses on the X platform as the most widespread and traded social platform in the Saudi Arabia, and this is done by identifying the points that create controversy towards the university in the X platform.

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The main objectives of the project

Measuring the level of media visibility of um Al-Qura University on social media platforms. Determine the extent of the audience's reach and interaction with the content of publications. Understand audience trends and know the topics that are most interesting. Analyze the circulating content when um Al-Qura University is mentioned on 'X'.

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The project Outputs

Monitoring channels: 'X'. Total number of tweets on X platform: 4049. Monitoring period: 9 days.

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