About the project
At BEAM Consulting and Research, we have collected and analyzed social media visibility data and e-marketing work for the Iqraa Language Scale, a standardized test that seeks to measure the Arabic language competencies of non-native speakers, and is like choosing IELTS and TOEFL in English, as it targets the application of the scale at the international level for students wishing to study areas that require Arabic language, or students wishing to study in Arabic countries, as well as individuals wishing to work and prove their proficiency in the Arabic language.
The main objectives of the project
Monitor social media engagement with scale activities and posts. Know the impact of measurement posts on social media on visibility, follow-up, engagement, and other statistics. Develop and improve the published content and its presentation based on the results. Monitoring and following up reference accounts in the same field and comparing performance with them.
The project Outputs
Collect and analyze data for 3 social media platforms for the scale. Develop 3 new strategies based on analysis to increase and raise results. The scale's Twitter account became on the list of the first 3 results to appear in the Google search engine.
