About the project
We at BEAM consulting have built the marketing strategy for the training bag Rukun for Hajj and Umrah, which was established at um Al-Qura University to confirm its long-standing position in the field of Hajj and Umrah and serving the pilgrims, by virtue of its strategic and distinguished presence in the city of Makkah, to blend its experience and scientific position with experience in building marketing strategies in BEAM consulting, which resulted in the success of this bag not only at the local level, but also at the international level.
The main objectives of the project
- Spread and expand into new markets.
- Spreading brand awareness.
- Enhance the presence of the bag in existing markets.
- Training pilgrims and Umrah performers on the bag and achieving its goal.
The project Outputs
- Listing 9 target languages to translate the bag into in order to contribute to the expansion and spread of the bag.
- Develop 5 marketing channels to spread brand awareness and enhance the presence of the bag in existing and new markets.
- Studying more than 5 international experiences in the field and taking best practices in them.
- Analysis of the current situation.
- Benchmarking.
- Gap analysis.
- Study best practices.
- Determine the comparative and competitive advantage.
- Building a marketing strategy.
