About the project
At BEAM consulting, we have built the marketing strategy for the Iqraa Language Scale, a standardized test that seeks to measure the Arabic language competencies of non-native speakers, and is a test similar to the selection of IELTS and TOEFL in English, as it targets the application of the scale at the international level for students wishing to study fields that require Arabic language, or students wishing to study in Arabic countries, as well as individuals wishing to work and prove their proficiency in the Arabic language.
The main objectives of the project
- Setting the strategic objectives of the marketing strategy of the scale.
- Characterization of the personality of the scale brand.
- Describe the customer's journey and its stages and develop the way to earn his loyalty.
- Develop a digital marketing strategy for the scale on social media.
The project Outputs
- Analyze 5 social media platforms and study the most appropriate ones for the scale.
- Benchmarking the digital presence of the top 6 international language tests Arabic.
- Benchmarking and international best practices for digital presence for the top 2 international English language tests.
- Analysis of the current situation.
- Benchmarking.
- Gap analysis.
- Study best practices.
- Determine the comparative and competitive advantage.
- Building a marketing strategy.
