About the project
At BEAM consulting, we have built the marketing strategy for the um Al-Qura University series for teaching Arabic language to non-native speakers (previously Iqraa series), and this series was established at um Al-Qura University to confirm its long-standing position in this field, as it has more than 40 years of scientific experience in it, to combine its experience with the unique experience in building marketing strategies at BEAM consulting, which resulted in the success of this series not only at the local level, but also at the international level.
The main objectives of the project
- Spreading and promoting awareness of the series and highlighting its importance in learning Arabic language and its scientific status.
- The emergence of the series is an approved reference in teaching Arabic language to non-native speakers around the world.
- Contribute to the achievement of high sales of the chain and associated products.
- Gain the trust of the target group in using the series as the first choice to learn the Arabic language.
The project Outputs
- I set 4 objectives for the marketing strategy of the chain.
- Build product personality from 6 different aspects.
- Identify 5 key milestones in the customer journey.
- Targeting more than 10 websites as chain points of sale and access.
- Analysis of the current situation.
- Benchmarking.
- Gap analysis.
- Study best practices.
- Determine the comparative and competitive advantage.
- Building a marketing strategy.
