About the project
The project conducts a thorough analysis of the Social Development Bank's strategy, reviews strategic programs that focus on customer experience and analyzes how to achieve it, and develops performance indicators for customer experience management based on the results of the analysis, with the aim of pushing customer experience management towards achieving the bank's strategic objectives.
The main objectives of the project
- Bridging the gap between the bank's strategy and the customer experience management executive.
- Directing efforts towards achieving the strategic objectives of the Social Development Bank to manage the customer experience.
- Develop performance indicators to manage the customer experience.
The project Outputs
- Review the Bank's strategic programs and identify objectives that affect the customer experience.
- Building a model to measure the maturity of the customer experience of the bank and identify the capabilities required to improve the customer experience.
- Define strategic objectives that ensure comprehensive coverage of all pillars of the client's experience.
