About the project
At BEAM Consulting and Research, we conducted the market study of the Iqraa Language Scale.
The main objectives of the project
- Know the global trend in competency measures for Arabic language and its promising markets.
- Estimating the size of the scale market internally and externally.
- Identify the target groups of the scale, including individuals and institutions locally and internationally.
- Describe the desires and needs of potential customers for the scale and accurately identify them.
The project Outputs
- The sample of the questionnaire to explore the target group included more than 350 participants.
- The survey was published locally and internationally in more than 3 languages.
- Participants in the study included more than 50 countries around the world.
- Identify 2 basic criteria that the target group of non-Arabic speakers rely on to choose one scale over another and prove their proficiency in the Arabic language.
