About the project
At BEAM Consulting and Research, we conducted the market study for the training bag Rukun for Hajj and Umrah pilgrims.
The main objectives of the project
- Knowing the current products in the market of training pilgrims and Umrah performers, and their advantages.
- Knowing the correct position of the bag in the market for training pilgrims and Umrah performers.
- Characterize the desires and needs of potential customers for the bag and accurately identify them.
- Estimating the size of the pouch market internally and regionally.
The project Outputs
- The study included data on pilgrims and Umrah performers during the previous 10 years.
- The study included the number of pilgrims and Umrah performers in more than 10 countries.
- Study more than 10 competing bags in the market their pros and cons.
- The study included 6 stations in the journey of the pilgrim and Umrah pilgrim, in which he needs training.
- The study included 4 aspects that should be covered in the bag, other than the religious devotional aspect.
