About the project
At BEAM Consulting and Research, we conducted the market study for the Abjad bag and scale for teaching Arabic language to non-native health practitioners.
The main objectives of the project
- Characterize the desires and needs of potential customers for the bag and accurately identify them.
- Know the local trend in adopting Arabic language competencies for health practitioners.
- Identify the target groups of individuals and institutions locally and internationally.
- Estimating the size of the pouch market internally and regionally.
The project Outputs
- The sample of the questionnaire to explore the target group included more than 200 participants.
- The questionnaire was published locally in more than 5 hospitals within the Kingdom.
- Participants in the study included more than 5 countries around the world.
- Identify 14 daily situations faced by the target group that need training to use Arabic language.
